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Professor Kadembo Series of Presentations

Professor Kadembo has nearly thirty years of delivering at university. He has wide ranging experience in training and consultancy where he has worked with more than two hundred organisations in UK, Africa and in Zimbabwe.

PhD, MBA, MSc ISM, HBS, PGCE, Cert. E-Mod, Cert. Int. Mktng Case Writing

YOUR PARTNER IN SCALING THE HEIGHTS

Professor Kadembo has expertise in quality, strategy, marketing, procurement, management, international business among multitudes of other disciplines. His PhD is on the storytelling approach in branding (story branding) which is a growing area in business. Professor Kadembo has designed a portfolio of related topics to help inspire organisations organisations can buy into.

STORY IT! BRAND IT! SELL IT!

The storytelling approach is an integral element of humanity. When stories are used as a basis for branding they are very effective. It follows that strong brands sell and brands that sell lead to good business.

3 hrs or full day

  1. Equip participants with an understanding of value creation in business and marketing (The organisational story)
  2. Help participants develop an appreciation of the value of the individual story on the personal effectiveness. [ ….what is your identity as staff within the organisation….What are you known for in your role (The personal brand)?]
  3. Introduce managers to the application of storytelling in brand development.
  4. Draw participants to apply storytelling to the specific situation faced by their organisation.
  5. Prompt a new story/ re-story at individual and organisational level and identify deliverables.

 

FINDING THE CORPORATE BRAND STORY

3 hrs or full day

  1. Equip participants with an understanding of value creation in business and marketing (The organisational story)
  2. Help participants develop an appreciation of the value of the individual story and the organisational story on the personal effectiveness. [ ….what is your identity as staff within the organisation….What are you known for in your role (The personal brand)?]
  3. Identify the different sources of stories in an organisation to draw up the framework for story branding the organisation and its products.
  4. Draw up a framework for effective storytelling for the brand….the emotional and the factual elements of branding

BRANDS SPEAK! PROMISES, IDENTITY, ASSOCIATIONS, IMAGES, PERFORMANCE

3 hrs or full day

  1. Understanding the essence of branding and the power of brands
  2. To examine the value of brands as a core element of business
  3. Discerning the language and logic of brands
  4. Crafting the brand message and the expressions of brands
  5. Review and analyse messages of familiar brands

KNOWLEDGE VALUE! DO YOU KNOW WHAT YOU KNOW AND WHAT YOU HAVE?

Most organisations are sitting on a gold mine but fail to exploit it. The use of knowledge can make a difference in enhancing business productivity.

3 hrs or full day

  1. Understanding the business system
  2. Exploring the applications of knowledge
  3. Explain the fundamentals of efficiency and effectiveness in business
  4. Evaluating how information can be managed for maximum productivity
  5. Identifying ways of using knowledge in the organisation for maximum productivity.
  6. Designing learning and adaptive organisations

BUILT TO LAST! THE ENTREPRENEURIAL HEARTBEAT AND CONTINUITY

Some companies last and others don’t we want to know the reasons. Some companies die with the founder and employees and the family have nothing to hold.

3 hours, 1 day or 2 days 

  1. Shaping effective business systems and legacies
  2. Understanding market dynamics and continuous improvement
  3. How to nurture leadership and entrepreneurship in business
  4. Resource management and continuity in business
  5. Competitive positioning in the championing of organisational strategies and innovation for continuity.
  6. Creating learning organisations and critical thinking in business
  7. Change management and sustainability in business
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